14 Things You Should Know Before Visiting PIER 39

Owned and operated by the founding family of PIER 39, Pier Market Seafood Restaurant has more than 39 years of knowledge about PIER 39. From discounts and special offers, to parking and bathroom advice – we’ve got you covered! Enjoy – and feel free to share with friends.

Local Seasonal Specialties

Don’t miss local Dungeness Crab season between November-February. If you’re visiting in May, be sure to enjoy Local King Salmon. Year-round Fisherman’s Wharf must-haves include fresh warm sourdough bread, clam chowder sourdough bread bowls, crab louis salad and seafood cioppino. These specialties can be found at Pier Market and Fog Harbor Fish House.

Free Entertainment You’re in luck, there is loads of free entertainment on PIER 39! Not to be missed:

PIER 39 Sea Lions: The best place to view the famous sea lions is the end of the pier, left hand side, bottom level. Naturalists share fun facts and answer questions 11am-4pm daily. To learn more about the sea lions, visit the Sea Lion Center on the upper level. The best time of year to view the most sea lions is late July–mid May. In June-July many sea lions leave PIER 39 docks to breed. Tip: record a new voicemail answering to the sound of barking sea lions in the background for a fun surprise for future callers. Know before you go: Check the PIER 39 sea lion web cam here to see how many there are today.

Live Performances: Artists like magicians, acrobats and musicians perform every day at the entrance and the end of the pier. As long as the weather is good, catch live performances every day at 12pm, 1:20pm, 2:40pm, 4pm, 5:20pm, 6:30pm, 7:40pm and 8:50pm.

Learn PIER 39 History: Walk the pier and keep an eye out for plaques of fun facts placed sporadically around on the walls and buildings.

Musical Stairs: Challenge: Play “Mary Had A Little Lamb” on the music stairs across from Pier Market Seafood Restaurant.

What To Wear

Whatever makes you feel comfortable. Our visitors range from SF locals to travelers from around the world – with attire varying from formal/stylish to comfortable travel wear. All attires are welcome in the restaurants. The number one thing locals know that visitors don’t? It can get cold any day in San Francisco, even during summer. We recommend wearing layers and definitely bring a jacket or sweatshirt. Footwear tip: PIER 39 is made of wooden slats that thin heels can get stuck between, and that can get very slippery on a rainy day. Wear flat shoes with some tread, or thicker heeled shoes with some tread.

Phone Charging

That moment when you’re out having a blast – and your phone dies. The worst. We know it’s important to have your phone up and running. Hello, FOMO. Pier Market Seafood Restaurant, Fog Harbor Fish House, Wipeout Bar & Grill and Eagle Cafe provide portable charging to diners at the table during their meal upon request. Iphone and Android compatible.

Restaurant Reservations

If you can’t find a reservation online, don’t worry. Most restaurants hold tables for walk-in guests or have a running wait list. If you are planning your visit in advance, many restaurants open reservations 3 months ahead.

Breakfast Lovers

Biscoff Coffee Corner opens at 7am daily serving to-go coffee, pastries and fresh made waffles. Eagle Cafe opens at 7am daily serving breakfast until 11:30am and Wipeout Bar & Grill is open for breakfast 9am-11am, 7 days a week serving breakfast favorites including eggs, pancakes, fresh toast, breakfast burritos, huevos rancheros, mimosas, bloody marys, the works! Click here to see the menu.


There are three sets of public restrooms on PIER 39 – one on the lower level, right side, near the entrance, under the stairs before Dreyers Ice Cream. The second is ¾ way down the pier on the upper level, left hand side just before “Hot Licks”. The third is towards the end on the lower level, right hand side, across from the Carousel. Tip 1: The restroom on the upper level left hand side usually has the shortest lines. Tip 2: Use the restroom at a restaurant during your meal. Public restroom lines can get long.

Free Wifi

Pier Market Seafood Restaurant, Fog Harbor Fish House, Wipeout Bar & Grill and Eagle Cafe provide complimentary wifi to dine-in guests.


All PIER 39 Visitors: For discounts at most shops, restaurants and attractions, click here to download a coupon for a PIER 39 Fun Pack. Take the coupon to the Welcome Center (on the upper level, left hand side towards towards the entrance, just past Fog Harbor Fish House) to redeem the Fun Pack. Or, show proof of AAA membership at the Welcome Center and redeem your Fun Pack. The Welcome Center is open every day from 9am-7pm. (except Christmas and Thanksgiving)

Coffee Lovers: If you plan to grab coffee after your meal, hold onto your receipt! Pier Market Seafood Restaurant, Fog Harbor Fish House and Wipeout Bar & Grill all offer 20% OFF your entire coffee drink purchase at Biscoff Coffee Corner (located at the entrance, lower level, right hand side).

Family Visitors: Visiting with kids under 12? Dine at Pier Market Seafood Restaurant, Fog Harbor Fish House and Wipeout Bar & Grill before you visit the Aquarium of the Bay. Take your Kids Menu to the Aquarium of the Bay for discounted tickets! $2 off adult tickets, and $1 off kids tickets. (Up to 6 discounted tickets per coupon).

Sport Fans: Planning to watch a live game? If you stop in at Biscoff Coffee Corner, keep your receipt! Every Biscoff Coffee Corner receipt offers 20% OFF at Wipeout Bar & Grill – a surf style restaurant showing live sports on a giant 70” screen and flat screen TVs that can be seen from every seat in the restaurant. (Located at the entrance of PIER 39).


The most convenient parking in Fisherman’s Wharf is the PIER 39 Garage open 24 hours a day, 7 days a week. Directions: To park in the PIER 39 garage, drive north on Embarcadero past North Point Street. Note: make sure you’re in the left-turn-only lane. Turn left onto beach street and the entrance to the garage will be on your right. Tip 1: Park on the 3rd level and take the pedestrian bridge (next to the level 3 elevators) which takes you over Embarcadero street and straight onto Pier 39. Score! Tip 2: One Hour Free Parking Validation: When you dine at a full service restaurant on Pier 39, be sure to get your parking ticket validated for 1 hour free! (after you get validation, put your ticket in the payment machine before you leave and it will automatically deduct one hour of parking) Tip 3: Plan to arrive early on weekends and busy holidays. The parking garage fills up.

Holiday Information

PIER 39 stores and restaurants are open 365 days a year – making it the perfect place to visit during the holidays when other businesses close down. We’re delighted to help make holidays special for you and your family and friends! Busiest days of the year: New Year’s Eve, Fourth of July and SF Fleet Week.

Pet Friendly

Leashed dogs are allowed on PIER 39 in the common areas. (Pier Market Seafood Restaurant and Wipeout Bar & Grill welcome well-behaved dogs to sit with their family during their meal on the outdoor patio.)

Luggage Storage

Don’t want to drag your luggage around with you? Drop your bags at the Welcome Center and store them for $5 per bag per day, available 9am-7pm, seven days a week.

Lost and Found

If you misplace something in the common areas of PIER 39, visit the PIER 39 security booth. If you leave something behind inside a shop or restaurant, we recommend also contacting them directly.


Alcatraz tours are .3 miles down from PIER 39 on the Embarcadero (about a 5 minute walk).

Alcatraz does sell limited same day tickets for tours. The office (where the tours are) opens at 7:30 AM –  get there as early as you can (they can sell out quickly). For same day ticket sales, they only sell 4 tickets max to EACH party and all four people in the party MUST be present. Otherwise, during the summer months and busy holidays the Alcatraz tours are pretty booked up in advance and sold out.

We hope these tips and tricks help you plan your best visit to PIER 39. See you soon! If you have any questions or suggestions, please email simco@simcorestaurants.com.