
- Hit the icons: From the Golden Gate Bridge to historic cable cars, there are some clear must-dos in San Francisco.
- Explore the waterfront: Fisherman’s Wharf, Alcatraz, and Pier 39 offer unforgettable history, scenery, and family fun.
- Savor the flavors: Enjoying a meal of Bay Area favorites at Pier Market should be on everyone’s list of what to do in San Francisco.
San Francisco is a special place. It’s no wonder so many people leave their hearts in the City by the Bay. There are certain experiences that define the SF spirit, leaving an impression long after you bid the city behind.
To make sure you don’t miss out on any iconic must-do activities or attractions, here are the six best things to do in San Francisco.
1. Admire the Golden Gate Bridge

No what-to-do-in-San-Francisco guide would dare leave off this sight—after all, it’s one of the most photographed landmarks in the world! Whether you walk on it, bike across it, or simply admire it from a scenic lookout, you can’t leave SF without marveling at this engineering masterpiece. Top viewing spots include:
- Crissy Field
- Fort Point
- Battery Spencer
- Pier Market on Pier 39 (more on that later!)
2. Hop on a Cable Car

Another must-do activity in San Francisco is taking a ride on a cable car. These charming streetcars are more than just transportation—they’re moving pieces of history. They are so tied to the city, there’s even a cocktail named for them. Just be sure to hang on tight as you climb the city’s notoriously steep hills!
3. Explore Alcatraz Island
Wondering what to do in San Francisco if you’re a history buff? While the city is loaded with options, a ferry trip to Alcatraz is definitely a top San Francisco must-do activity.
Once a military fortification and home to the Pacific Coast’s first lighthouse, this island became a household name when a maximum-security federal penitentiary opened its doors—or, more appropriately, clanged its doors shut—in 1934.
During your visit here, you’ll hear tales of daring escape attempts and notorious inmates, all while being charmed by the island’s unexpected natural beauty. Pick up a ferry from Fisherman’s Wharf and leave time to explore other attractions before or after.
4. Stroll Around Fisherman’s Wharf
With the city itself springing from the historic activity of Fisherman’s Wharf, it’s no wonder a visit here is one of the best things to do in San Francisco. Once the most important working waterfronts on the West Coast, you’ll still see fishing boats heading out or unloading the daily catch.
Elsewhere, you’ll find a collection of historic ships, including a WWII submarine you can actually walk through, as well as interactive museums like the vintage toy-laden Musée Méchanique. Ghirardelli Square and its famous chocolates are nearby, and the famous Pier 39 is also found on the Wharf. With so much nearby, Fisherman’s Wharf is a definite must-do in San Francisco.
5. Visit Pier 39
This fun and lively landmark makes every activity list for good reason. Pier 39 offers the perfect blend of ocean breezes, shopping, street entertainment, dining, and unforgettable waterfront scenery.
Wander along the pier and:
- Catch live music or marvel at a talented street performer
- Savor the smells and flavors of seafood and other San Francisco treats
- Visit the sea lions lounging on the docks
- Thrilling attractions
- Indulge your oceanic curiosity by spending time at the Aquarium of the Bay
And when you work up an appetite after all that exploration, it’s time to replace what to “do” in San Francisco with what to EAT!
6. Discover the Classic Flavors of SF at Pier Market

No must-do list in San Francisco is complete without tasting the dishes that made the city famous. So if you’re looking for the foodie side of the best things to do in San Francisco, head straight to Pier Market on Pier 39. Need help ordering from our extensive menu? Here are our top Bay Area picks:
- Clam Chowder in a Sourdough Bread Bowl: This tasty soup—and the bread bowl presentation—feels like San Francisco itself.
- Whole Dungeness Crab: A local favorite, feasting on a plate of the garlic-roasted version at Pier Market is one of the best things you can do in San Francisco.
- Cioppino: The perfect marriage of the city’s maritime and Italian-American roots, this dish was born in North Beach and is one of the top offerings SF is known for.
Your Wrap-Up on What to Do in San Francisco
These tips should help you plan your exploration of the city. And if you happen to miss one of these must-do activities or attractions in San Francisco, that just gives you an excuse to come back and visit again!
One thing you shouldn’t miss out on is dining at Pier Market. With unbeatable views, warm hospitality, and dishes rooted in the history of the city, enjoying a meal here is hands-down one of the best things to do in San Francisco. So book your table or stop by—we’re open every day of the year to welcome you. Visit Pier Market today.
